Myxt is a direct to fan streaming app that started as the go-to organizational tool for artists. I joined in 2024 to help the team rebrand, work on a marketing strategy & spreading the word among artists.

I led the end-to-end development of Myxt’s marketing strategy, building it from the ground up and driving its successful execution. As part of this effort, I onboarded over 50 artists to the new Myxt platform, conducted in-depth research to shape the vision for our direct-to-fan offering, and collaborated closely with the product team on the complete reinvention of Myxt as it exists today.

Additionally, I ideated, scripted, and produced two high-impact ad campaigns that collectively amassed over 200,000 views within just 48 hours across Instagram, TikTok, and YouTube.

I also originated the concept of Unlock Parties—exclusive, fan-powered events where entry was granted only through supporting local performing artists on Myxt. The inaugural event in Mexico was a sold-out success, demonstrating the power that community-driven engagement can have.